Ron Burgundy commercials


Will Ferrell’s Ron Burgundy heeft commercials gemaakt de Dodge Durango. Lees hieronder het persbericht en bekijk uiteraard de commercials!

“The Dodge brand’s irreverent tone and attitude make Ron Burgundy the perfect pitchman for the new 2014 Dodge Durango,” zei Olivier François, hoofd marketing van Chrysler Group LLC. “By joining forces with Paramount Pictures, ‘Anchorman 2: The Legend Continues’ and Will Ferrell, we’re able to show the new 2014 Dodge Durango and its cutting edge technology in a completely unexpected approach that is fresh, funny and culturally provocative to our audiences.”

“Ron Burgundy as the new Dodge Durango spokesperson brings together two iconic American legends,” zei Josh Greenstein, hoofd marketing van Paramount Pictures. “This campaign was an unprecedented opportunity to collaborate with our filmmakers to create new original content and distribute it worldwide in advance of the long awaited Anchorman sequel release this December. With the personal involvement of Will Ferrell, our writer / director Adam McKay, the comedy team at Funny or Die, and the Dodge creative team at Wieden+Kennedy, we were able to create a truly epic partnership.”

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Anchorman 2: The Legend Continues is te zien vanaf 20 december. Will Ferrell, Christina Applegate, Steve Carell, David Koechner, Paul Rudd, Kristen Wiig, James Marsden, Dylan Baker, Meagan Good, Harrison Ford, Greg Kinnear, Josh Lawson, Vince Vaughn, Luke Wilson en Nicole Kidman hebben allemaal een rol in de door Adam McKay geregisseerde film.