Waarom cancelt Netflix zoveel series?

Het cancelen van series door Netflix komt sinds 2017 steeds vaker voor. Vaak al na één seizoen maakt de streamer een einde aan populaire series. Netflix heeft nu gereageerd op de beschuldigingen dat de streamer onevenredig meer series cancelt dan andere netwerken en platforms, door gegevens te onthullen over het percentage series dat wordt vernieuwd. Bela Bajaria, Global Head of TV, onthulde dat Netflix ongeveer 67% van de series vernieuwd – iets waarvan ze zei dat het in overeenstemming was met de industrienormen. Bajaria zei:

“If you look at season twos and more, we actually have a renewal rate of 67%, which is industry standard. We also do make a large amount of first season shows, which sometimes feels that we have more first season cancellations but if you look at the renewal rate it’s really strong. I also think you have to look at The Crown, with season four launching now, Grace & Frankie and The Ranch, we’ve had long running shows and we’re always going to have a mix that are great to be told in a limited series form and shows that go on for multiple seasons.”

Ze voegde toe:

“I’ve been in the business a long time and been on all different sides of those cancellations. It’s always painful to cancel a show and nobody wants to do that. We order straight to series in the first rather than make pilots, which results sometimes in more season one cancellations. Even with that, I still believe a season order is still a better creative expression of a writer’s idea so I still think that’s the right model for us.”

Series die het afgelopen seizoen door Netflix zijn gecancelt, zijn onder meer ruimtedrama Away, Teenage Bounty Hunters, I Am Not Okay With This en The Society. Co-CEO Ted Sarandos zei dat een van de andere redenen was dat succes werd beoordeeld aan de hand van een oude maatstaf:

“It seems like in this new age of television, the business model is a little different. The things that marked success prior to Netflix and OTT really had been getting to syndication, that was the goal and anything that didn’t get to 100 episodes or past the four seasons didn’t feel like a success, whereas I think many shows can be a success for being exactly what they are and you could tell that story in two seasons or one season or five seasons. I think it gets talked about so much because it’s measured against the old way of doing things.”

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